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TALKEYE is a qualitative market research agency in Tokyo with 33 years of experience. We can provide all English support to foreign clients. Through our company’s history, we have consistently located our Headquarter in Omotesando area, Tokyo.

There is a tiny story behind this.

TALKEYE was founded in 1991. It started out as an interviewee recruiting service, which Yoshiko Sano (1939-2015) started in the living room with a single phone and a single fax machine at a time when female entrepreneurs were very rare. After her business took off, Yoshiko moved her office to Omotesando in October of 1995. This is because, both then and now, Omotesando has been a place where the latest in luxury fashion from around the world gathers. Yoshiko’s deep love and passion for luxury fashion and passion for women’s empowerment was the starting point for TALKEYE. Since then, we continue to innovate our marketing research service with a meticulous approach to chain-referral sampling, led by a dedicated team of experienced female recruiters.

We are proficient in the recruiting participants of Focus Groups, Depth-Interviews, Shop Alongs and Home Visits, and are confident that we can provide the highest quality in Tokyo. Our target market is not only luxury, but also a wide range of products/services such as cosmetics, hair care products, foods, beverages (alcoholic and non-alcoholic) , E-commerce and financial/insurance products.

Talk Eye provides marketing research using a variety of methods, but our specialty is various types of interviews.

Talk Eye’s interview room is a three-minute walk from Omotesando Station. Located in a residential area just a short walk around the corner from the Apple Store Omotesando. A special facility where group and individual interviews in off-line and on-line can be conducted.

Group interviews are conducted and broadcast live online to clients’ terminals using five video cameras. Movable tables allow interviews to be conducted in a variety of configurations to suit the survey design. Display cabinets and kitchens are also available.

All of the following research can be conducted online, offline, or as a hybrid.

This is a one-on-one interview.

It includes defining interview objectives, survey design, subject recruitment, question design, pre-interview preparation (e.g., provision and collection of trial product), venue set-up, broadcast operation, and deliverables preparation.

Deliverables include a stenographic record of the informant’s speech, a video of the interviews, and an analytical report.

Examples of Interview Surveys

• Parent and child interview about toys
• Senior interviews about soups
• Expert interviews about seniors
• Expert interview on understanding Generation Z
• Teacher interview regarding school trips abroad
• Interview with truck leasing
• Interview with patissier
• Luxury hotels and inns interview survey
• Feasibility study to attract a waste disposal site – survey

Up to about 8 persons can be interviewed in our interview room. The layout of the interview room is changed each time to best suit the research theme.

We select the most suitable person for the theme from several experienced moderators registered with Talk Eye.

Shelf Survey

This survey is designed to find out how shop visitors react to a situation that simulates a store shelf.

Two permanent shelves are set up in the interview room at our headquarters. Shelf surveys in combination with various types of interviews can be conducted flexibly.

Home Use Test

This is a survey in which test products are actually used in the cooperator’s home. Talk Eye can accommodate short survey schedules and small test quantities. We are also available to prepare the test products, including labeling and weighing.

Of course, Talk Eye will take responsibility for collecting the test items. We can also prepare, collect, and tabulate questionnaires.

Shop-Along Survey

Shop-Along is a research method in which survey participants are asked to actually select and buy items in a store, and their impressions are analyzed. It is used to learn about store layout, navigation, fixture design, response to in-store campaign advertising, and brand awareness.

In Talk Eye’s shop-along survey, the interview venue is set up near the store being surveyed. Sometimes an automobile is used as the interview venue. We can also broadcast the interviews online to the clients.

Home Visit Survey

This is a survey method to collect data by observing the behavior of survey targets in their homes and the conditions in their homes.

We conduct surveys by recruiting survey targets using the kinship method or by utilizing our monitors.

We can also have them come to our head office to observe their behavior.

Pre-Seniors, Seniors, and High Seniors

Today, approximately one in four Japanese citizens is over 65 years old. Talk Eye can access that volume zone. Talk Eye can also access seniors over 75 years old, who are generally considered difficult to recruit.

We also support online interviews to them.

Foreigners in Japan

By recruiting foreigners staying in Japan, you can gain insight into various markets include global and inbound markets. Talk Eye can recruit them regardless of nationality or ethnicity, such as Asian, European, or American.

We can recruit based on a variety of criteria such as length of stay in Japan, level of Japanese language skills, etc.

Children, Students, and Parents

We can recruit preschoolers, elementary school students, junior high and high school students, and college students, and their parents.

By taking advantage of our network, we can conduct surveys of young people who are difficult to recruit through the Web. We can also conduct parent-child interviews and home visits online and off-line.

Consumer Services

• Web Usability for Financial Services
• Food Delivery
• Lifestyle Support Services
• Health Management Apps
• Travel Services

Legal Department Research

• Checking of Exaggerated advertising

Research Department

• Measuring temperature changes in the house
• Measurement of physical fitness of seniors
• Verification of effectiveness of oral care
• Collection of body odor bacteria

Social issues

• Impact of School Closures on the Corona Disaster
• Use of early childhood TV programs
• Inter-city comparison on LGBT issues
• Creating a manual to identify needs for establishing evening middle schools
• Parasports content evaluation by asking people with disabilities